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30/11/2017

Mobile, header bidding, marketplace programmatique à travers la presse

ETtech : InMobi's growth plans: Partnerships, video ads and programmatic advertising ; Eweek : Google to Integrate G Suite, Analytics 360 With Salesforce Cloud CRM ; Forbes : How Snap's Shift To Programmatic Is Impacting Its ARPU ; Digiday : ‘It’s not just for banner ads anymore’: The New York Times is making all of its ads available programmatically ; The Drum : Why APAC should look to Europe, not the US, for programmatic solutions ; Markets Insider : Roxot Launched a New Programmatic Reporting Tool and Announced the Updated Pricing on Prebid Analytics ; Exchange Wire : China Programmatic Ads to Hit £4bn; Tencent Online Ads Grow 48%.
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